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About us

This brand was born from a dream I refused to let go of.

As a little girl, I always dreamed of becoming a fashion designer. That dream led me to attend the Art Institute, where I began studying fashion design before changing my major to fashion styling. Life had other plans. Between an unstable living situation, raising four children, working multiple jobs, and navigating personal challenges, I eventually had to step away from school. For a while, it felt like the dreams I had worked so hard for were slipping away.

But creativity never left me.

Over time, I rediscovered my passion through designing handcrafted accessories, apparel, hats, jewelry, and custom pieces. What started as a creative outlet became something much deeper. Every piece I create allows me to slow down, focus, and express emotions that words sometimes cannot. Creating by hand reminds me to be present, patient, and hopeful.

No two handcrafted items will ever be exactly alike because no two moments in life are exactly the same. Each piece reflects a different mood, a different season, and a different chapter of my journey. My hope is that when you receive one of my creations, you don't just see a product—you see the heart, care, and individuality that went into making it.

Along this journey, my sisters have been some of my biggest supporters, encouraging me to keep chasing the dream I first had as a child. One day, I hope this business grows beyond an online store into pop-up shops and storefronts in the three places that have shaped my life: Los Angeles, where I was born; North Carolina, where I was raised; and New York, where fashion has always inspired me.

This business is about more than selling products. It's about proving that dreams can survive life's hardest seasons. It's about turning creativity into purpose, challenges into motivation, and handmade art into something that brings joy to others.

Thank you for supporting not just a small business, but a dream that has been years in the making. Every order is another step toward building something meaningful, and I'm honored to have you be part of that journey.

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Jalisamcfadden50@gmail.com

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Products

24 Hour Edge Tamer - Edge Control Spray (Extreme Firm Hold)

24 Hour Edge Tamer - Edge Control Spray (Extreme Firm Hold)

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24 Hour Edge Tamer - Extreme Firm Hold 1.01oz/ 30ml

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24 Hour Edge Tamer Gel Tube

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24 Hour Edge Tamer Sleek Hair Wax Stick - Original (2.7oz)

24 Hour Edge Tamer Sleek Hair Wax Stick - Original (2.7oz)

$8.99 USD